Two brothers. One obsession.

STAPLL is a name with a job to do — be the standard, and say exactly what the product does: mount, fasten, connect. To STAPLL something is to set the benchmark for it. The brand exists to be the standard others are measured against — engineered, proven, held to a higher bar.

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The STAPLL Standard

Always Dialed

Overland for perfectly set up — adjusted, ready, nothing rattling. With STAPLL, you're always dialed.

The Founders

Built by Bruce & Charlie Hoch.

STAPLL was born from a shared passion for innovation and the outdoors. The brothers grew up snowboarding and exploring the rugged landscapes of Colorado — and the challenges they hit while camping and working became the problems they set out to solve.

For over 12 years, Bruce and Charlie have been inventing and perfecting products together. Each project was a step closer to one vision: a company where creativity, craftsmanship, and real-world practicality come together. That vision is STAPLL.

Bruce & Charlie Hoch

Brothers · Founders · Durango, CO

Overland Expo · Loveland, CO

The Journey

From garage idea to fender rack.

The early days · Durango, CO

2021

Cargo Control, Reimagined

STAPLL launched with a clear mission: better cargo control. We started with the essentials — ratchet straps, moto tie-downs, and bungee cords — then changed the category with our patented Tack Strap, a bungee with an integrated rubber traction pad.

2022–23

The R&D Obsession

After years of relentless testing and good ol' garage innovation, a manufacturable bracket started to feel possible. Building one universal bracket that could extend accessories below the bed rail — across every truck shape and size — wasn't just a challenge. It was the obsession that became the MTMS™ platform.

2024–25

The Fender Rack Launch

Years of dedication became the MTMS™ Fender Rack — the product we poured our hearts into. Backed by customers ready to take the leap with us, we proved that innovation, passion, and community can build something extraordinary. The revolution in truck storage was on.

The Breakthrough

The world's only Fender Rack.

Every truck is different — different shapes, different sizes. Designing a single bracket that mounts cleanly below the bed rail on virtually all of them took an unyielding commitment to problem-solving. The result is a no-drill platform that unlocks fender space most owners never knew they had.

Explore the MTMS™ platform →

Recognition

Award-winning — and counting.

Four industry awards and honors so far, from the people who know overland gear best. We're just getting started.

2026 · Outdoor Innovation Awards

Outdoor Innovation Award

Recognized for the MTMS™ Fender Rack platform.

2025 · Truck Camper Magazine

Readers' Choice: Best Innovation

Winner — voted by Truck Camper Magazine readers.

2025 · Truck Camper Magazine

Readers' Choice: Best Gear

2nd Place — voted by Truck Camper Magazine readers.

2025 · 4WD Talk

Best In Class: Storage

Named best-in-class storage by 4WD Talk.

Come Say Hi

Designed, tested & dialed in Durango.

We build where we ride. Our flagship Overland showroom in Durango, Colorado is where the gear gets pushed, proven, and perfected — right in our backyard.

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Durango, Colorado · (970) 649-6722 · info@stapll.com